Online shopping emerged at center stage during the pandemic, and the luxury fashion market wasn't an exception. And brands also started to focus more on their e-commerce channels to communicate with customers. What is the role of a luxury fashion platform? Rakuten Fashion, run by one of the biggest Japanese tech companies, Rakuten, asked Huge to build its future vision and create the foundation for their luxury sector. Our team found the strength of the platform, “Intelligent curation”, like your own fashion stylist. To enhance that, we built a thorough sophisticated design system catered for luxury fashion, empowering brands and products to express own elegance and beauty.
