SK-II / Andy Warhol

Immersive post-purchase experience in the metaverse.

For the upcoming launch of their limited edition product honoring the artist Andy Warhol, international cosmetics brand SK-II asked Huge to build an attractive and innovative post-purchase experience to engage more with their customers and educate them about product usage tips, scientific history, and how to recycle. The team came up with the concept “Retro arcade bar” built in the immersive 3D metaverse world with fun 8-bit themed games for visitors to learn about the product while never getting them bored. A simple scroll navigation help them to explore the beautiful and a little nostalgic space.